Layloo - Joyful Design | Creative services

ABOUT

LIANE MILCHEM

Creative Director

I'm a passionate, creative designer. In fact, it's more than a passion, it's an inbuilt trait. I'm lucky enough to say that I genuinely love what I do. I love problem solving and that moment when you know you've cracked it – HA-LAYLOO-YA!

I’ve left agency life to pursue a freelance career for flexibility and JOY. With 12 years experience of working for clients such as Vodafone, Eurostar and The Financial Times to name a few, I've had the good fortune to work on a wide variety of projects.

Designing makes me happy, and I love that it can make others happy too – be that by helping someone’s dream business look amazing, increasing revenue or simply creating something beautiful. Whatever your objective, I call it JOY and I'm here to help you find it.

A bit about me...

I was obsessed with branding before I even knew what it was! Geek alert – at the age of 7 I would boss the playground, creating 'clubs' and recruiting members, luring them in with promises of badges and stickers! I loved the excitement of a new venture, and creating everything that went with it. When I won the Christmas Card competition at school, and I saw my work in print, that was me sold.

I get my inspiration from the people I work with, I love figuring people out. I also love travelling, reading, interior styling and seeing live music. Plus cooking, and of course, eating.

I'm pretty down-to-earth, I definitely don't take myself too seriously and I love a giggle.

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Values

My purpose is to bring JOY to your world with design, but I can only do that if you believe it's possible too!

INVEST IN JOY

Believe in the power of design. For some projects it can be tempting to jump straight in, but most require a bit more thought. I stick to my process and make sure I cover everything thoroughly – it's worth investing in JOY, when it comes to both finance and time.

I'm here to create great work, I'm not in it for artistic expression. Everything I suggest has your best interests at heart.

ADDING VALUE

You may come to me with an idea already in mind, and I don't profess to know everything about your brand or industry whatsoever! But I wouldn't be doing my job if I didn't sometimes input to your strategy.

And if you don't have a strategy, then I can help you build one, beauty is only skin deep after all and design alone won't bring you JOY! I factor in strategy time into all my projects to make sure you are maximising your brand's potential whilst always mindful of budgets and timelines.

HONESTY, TRUST & COMMUNICATION

I try to be as open and honest as possible when it comes to timelines, availability etc. I do work unconventional hours so I can be around for my family, but I try to minimise the impact this has and I will always be transparent about when you can expect to hear from me.

I work flexibly but I’m agile too. When you work with me you have a dedicated friend on your side. I may just work slightly different hours to you, which you can find here.

In return, I ask for the same courtesy – keep me in the loop if things change, try to be considerate of timings and notice periods – and trust that my hours won't reflect on your project.