Discuss, plan & gather
This initial phase is all about discussing your needs, collecting information and content, gathering inspiration and planning the next steps. We'll look at the best options available for you, and establish a timeline.
Activities in this phase may include a quick questionnaire, a kick-off meeting, and I sometimes use moodboards as a quick way to get a steer on relevant visual styles that you like.
Create, play & debate
This is the playful phase, where we explore all possibilities.
I will present you with a number of ideas to choose from, which you will have an opportunity to feedback on and make changes.
Build, tweak & approve
Once you have chosen a route and style, I get going on rolling out all the creative, sending you proofs along the way, keeping to our timeline.
You will, of course, have the opportunity to feedback and make changes.
Review, finalise & launch
Everything is approved and ready to go, so it’s just a case of artworking and finalising files and uploading via your preferred method.
This phase may also include additional things to help you on your way, such as training.